Last year after Potlatch, the flagship employer of my parents’ town, changed its name to the more corporatized, “Clearwater Paper Company,” some rebranding was in order for its credit union, Potlatch #1 Federal Credit Union.
Instead of doing it the right way, using the opportunity to revamp the image and freshen their brand, they did it the easy way, shortening the name to a simple, roll-off-your-tongue acronym, P1FCU. Or, as my family has taken to calling it, “Hey, P1FCU, man!” (In an angry voice.) I chide my dad for his involvement, however slim, with this organization.
He just sent me an even worse branding decision, one his company had nothing to do with. I give you Drake University’s “D+” initiative: http://news.yahoo.com/s/yblog_upshot/20100903/od_yblog_upshot/great-moments-in-collegiate-marketing-drake-universitys-d-campaign
1 comment:
Ok, seriously? Did no one take a step back and see what they were doing? I have to wonder if some of the people involved just wanted to see if it would go all the way through approvals.
I'm shaking my head in complete befuddlement.
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